Business Plan Essay Example | Topics and Well Written Essays - 750 words - 2

Business Plan - Essay Example In the global market, computer and mobile demand has grown higher while in the local market, the demand is reducing. The Europe market has portrayed a more friendly environment and the hope for business development. Competitive analysis Being a new company in the market, Webcore has experienced a lot of competition from companies that sell computing products. The main competitors in the market include dominant companies such as Global Business Machines, Micro-Tech and Advance technology. The main strength of these companies is that they enjoy a good reputation for having built their name of the years. In addition, the companies have more than five products while Webcore has only two products. The ability of these companies to differentiate in the market have given them an advantage over Webcore. However, just like any other companies they are already feeling the pressure of competition within the market. However, while Webcore still has the opportunity to grow, these companies have r eached their optimal stage of the business cycle and are in verge of entering business recession. Webcore has the opportunity to penetrate deeper into both the local and international market, and to launch new products in the industry (Rhonda, 2003). The threat that exist in the market is the high number of new companies that they are entering the market and more expected in this financial year. Target Market and Customers Webcore has laid plans to satisfy its short term goals by expanding its market segment and creating new distribution channels. To extend its geographical scope, the company is going to establish a new branch in California to target the growing demands of computers in this city. In New York, there are plans to open new distribution channels in this city to target the high demand for Pro-book computers in this city among the middle level customers (Rhonda, 2003). Plans are underway to establish partnership with Whole Stock distributors in New York to develop a new c hannel for its products. It is expected that this move will optimize the sales in this country and hence increase the company marginal profit. Secondly, the company is establishing an on-line selling platform where customers can register as members and order their products on-line. Product or Service Line Currently, the company two main products include Webcore Pro and Webcore pro-book. The company intends to differentiate by investing in non-computing products whose demand is growing in the market. With introduction of printers and mobile phones in the market, the company aims at attracting satisfying the demand for these products that seems to grow each year. At the same time, the company intends to increase its production of Webcore Pro computers that seem to be attracting more customers into the business as compared to the Pro-book. Advertising Plan Webcore has laid strategies to roll out its products by investing $1000 in advertisement in the television media and newspaper. The expectation of this program is that the public will become aware of the products and services that Webcore will be offering during this financial quarter. The company advertisement will appear on the newspaper at least twice every week to allow and each day on all television service providers. By ensuring the public are aware of the products, the company will expect more buyers this year than any other years when little advertisement was evident (Rhonda,